Search Engine Optimisation
The Seven Secret Skills of SEO Work
Skill 1 - Web DesignMany website designers produce ever increasingly eye-catching designs with animations and clever rollover buttons hoping to entice people onto their sites. That is their first big mistake; using designs like these may actually decrease your chances of a high Google rating. Yes, that's right; all that money you have paid for the website design could be wasted since no-one will ever find your site.
The reason for that is because before you get people to your web site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl (or crawl) the Internet looking at all the websites, and then having reviewed the sites, use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be crawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.
It is amazing how many times I look at websites and I suddenly know they are just waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, now I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, SEO web design to ensure that a website is Google friendly is often a compromise between the visual attractiveness of the site and one that is easy to find.
A second potential problem is that even when there are errors in the code, to a person viewing a site the visual site looks attractive and seems to have loaded correctly. Unfortunately, from a spiderbot perspective these HTML errors that are present may prevent the spiderbot crawling the whole site/page, or lead to a lower ranking for the site. Most web designers are concerned with the visual look of the site and not with producing 100% error-free code.
Can we assist your business? Just email us now with your site details and we'll have quick look and let you know what we can do for you.