Search Engine Optimization
The Seven Secret Skills of SEO Work
Skill 7 - IT SkillsThe final, and seventh, skill is an appreciation of how search engines and algorithms work, that is where both IT and maths experience is useful. People who have programmed at detailed systems level have a natural feeling for how spiderbots will read a page, what they will search for, what tables they will set up, what weightings they may give to different elements. All of this builds a picture of the database that will be created and how it will be accessed when search is undertaken.
Unfortunately, this skill is the most difficult one to learn as it relies on many years experience of systems programming. We have seven test domains running, enabling us to check how the various different search engines view and rate the sites and pages. Even for us, with over 60 years in IT between us, this takes a lot of time and effort. As an individual running your business, maybe you just won't have the time to do this. One way around this problem, is to read some of the SEO blogs and articles available on the internet. However, we have found some of the information either out-of-date or contradictory, so please beware.
So, in summary, we would say "If it was easy everyone would be doing this"! I hope you will see that professional Search Engine Optimization companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases. We hope you enjoy the tools and that they greatly improve your positioning.
Can we assist your business? Just email us now with your site details and we'll have quick look and let you know what we can do for you.