Search Engine Optimisation
The Seven Secret Skills of SEO Work
Skill 2 - HTML CodingThe second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as some different skill to the web design because you really do need to be "down and dirty" in the code rather than using an editor like FrontPage or Dreamweaver, both of which are OK for website design. This skill takes lots of time and experience to develop, and just when you think that you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.
Search engine optimisation is no place for even the most enthusiastic amateur. Results need to be constantly monitored, pieces of code added or removed, and check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google. We actually run seven test domains which are testing different theories with different search engines. Remember that different search engines use different criteria and algorithms to rank your site - one size does not fit all.
Many of the WYSIWYG editors that are commonly used to build web sites add lots of superfluous code to the pages, which in turn makes the pages less attractive to spiderbots. We use FrontPage to give us a quick WYSIWYG view, but we actually do the coding on the HTML tab page, not the normal tab page. This allows us to add text with the minimum of HTML code, and the higher that the ratio of text to code is the better from a spiderbots perspective.
Can we assist your business? Just email us now with your site details and we'll have quick look and let you know what we can do for you.