The Seven Secret Skills of SEO Work
Skill 3 - Copy WritingThirdly, I suggested that SEO copy writing is a skill in its own right. That is the writing of actual text that people coming to your site will read. The Googlebot, and other spiderbots like Inktomi, love text - but only when written well in properly constructed English. Some people try to stuff their site with keywords, while others put white writing on top of white space (so spiderbots can see it but humans cannot).
Spiderbots are very sophisticated and not only will not fall for these tricks, but they may actively penalise your site - in Google terms that is sandboxing. Google takes new sites and "naughty" sites and effectively sin-bins them for 3-6 months. Your site can still be found, but not until results page 14 - really useful! In addition to good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.
So what should a good SEO copy writer be doing? The answer is adding text that is key word and also key phrase rich, whilst ensuring that the overall page isn't seen as stuffed with these words and phrases. The way that is analyzed utilises keyword density analyzer. These programs look at words and phrases to see how often they occur within the text. We have provided a free tool for this, but remember different companies use different parameters to decide whether you have overdone the keywords and also key phrases on your site.
Can we assist your business? Just email us now with your site details and we'll have quick look and let you know what we can do for you.